illuminating the virtues of South Jersey's leading name in healthcare.
the watsons were honored to partner with Virtua Health System in creating multi-channel ad campaigns to promote their exceptional offerings in breast cancer and obstetrics. while Virtua is the largest healthcare provider in southern new jersey, the depth and scope of their expertise and services weren’t always top-of-mind.
Virtua delivers expert care.
Virtua was one of the first to recognize that the ways in which women wish to manage their pregnancies are as unique as the women themselves. pregnant women are encouraged to create their own maternity blueprints that perfectly fulfill their needs and wishes — and those of their families.
using aspirational, true-to-life imagery with resonant messaging, we showcased the spectrum of ways in which expecting women will receive more than they may have expected.
media for the campaign included digital display, social media, print, out of home, and car wraps with pamphlet distribution in various neighborhoods that Virtua sought to reach. all drove to a campaign landing page, where Virtua was able to speak to their maternity care — and capture potential leads.
we were also happy to shine a light on Virtua’s maternal-fetal medicine specialists by way of personal stories shared by women who went through incredible challenges during their high-risk pregnancies. these ran on local cable tv, streaming, and on the campaign's landing page.
you are more than your breast cancer at Virtua.
this campaign focused on the empowerment Virtua gives women and men with breast cancer. in the Penn Medicine Virtua Health Cancer Program, patients choose their cancer teams, they choose among the most advanced treatment options, and they’re supported every step of the way by a dedicated nurse navigator. we used true-to-life imagery and powerful lines to showcase the impact of taking back one’s own power.
to reach our audience, we used an integrated, targeted mix, which included digital, social, radio, out-of-home, and print — all driving to a branded campaign landing page.
an employer brand full of pride.
this campaign focused on the empowerment Virtua gives women and men with breast cancer. in the Penn Medicine Virtua Health Cancer Program, patients choose their cancer teams, they choose among the most advanced treatment options, and they’re supported every step of the way by a dedicated nurse navigator. we used true-to-life imagery and powerful lines to showcase the impact of taking back one’s own power.
we’re good listeners.
This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.
