branding.
design. advertising.
there’s a watson for that.
the watsons love solving a business challenge, no matter what the industry vertical. working on all types of brands keeps our minds wide open and our solutions fresh.
wat we do.
from Times Square takeovers for Whole Foods Market and digital takeovers at The Oculus, to hosting town halls with drag legends for NYC Health and new branding for sports legend, Billie Jean King, the watsons get results no matter the sector, business challenge, or budget.
creative
we create stories that emotionally connect brands with the people they benefit.
- creative concepts
- integrated advertising campaigns; social media, print, digital display, ooh, direct mail
- photo & video production
- animation & illustration
- websites and landing pages
- collateral (brochures, posters, etc.)
- package design
strategy
we unearth insights, fueled by data analytics and ignited by creativity.
- brand strategy
- integrated marketing strategy
- ux/ui design and development
- campaign strategy
- messaging strategy
- media strategy
- organic and paid social media
- influencer engagement
- working with primary research partners for objective results
- partnering with pr firms, when necessary
branding
we create new brands, revitalize heritage brands, and refresh brands with new strategies.
- logo and identity design
- brand visualization
- product and brand naming
- package design
- tagline and brand voice development
- brand guidelines refinements/creation
advertising
we reach and resonate with targets, increasing impressions, clicks, and conversions.
- integrated consumer, enrollment, and recruitment
- event promotion & design
- straightforward and timely reporting
- realtime campaign dashboards
- ongoing refinements and optimizations for long-term success