Boston Children’s Hospital

case study

employer branding

recruitment advertising

social media

video production

web development

an employer brand with heart, purpose, and dimples a plenty.

even boston children’s hospital, the number one pediatric hospital in the nation, is affected by the ongoing nursing shortage and other post-covid staffing shortages prevalent in the healthcare sector. as the hospital’s recruitment marketing agency of record for 17 years, we’ve adapted our strategies to address a number of market changes.

branding campaigns
for people
with purpose.

to tap into those qualities that connect the brand with prospective employees in an emotionally-resonant way, we took a detour from the “people at work” imagery ubiquitous to the category and put the focus on a shared purpose — kids. 

partnering with boston children’s marketing team, we leveraged design elements of the consumer master brand with evocative imagery of children and headlines that tap into the many ways a career at boston children’s changes the lives of patients and staff alike. media assets included print, collateral, out of home, digital, and a new career site.

in today’s intensely competitive recruitment marketplace, a robust careers website has never been more critical. leveraging a bespoke community-building applicant tracking solution, the watsons created a dynamic user interface with the flexibility to focus on just-in-time needs. the site showcases children’s employer valuer proposition to ensure a deep pipeline of qualified candidates.

supported by an integrated social, digital and streaming media plan, the site continues to build audience and reach the prized, passive job seeker.

a careers site that gets personal.