MSG
Entertainment

case study

branding

identity design

advertising

video production

identity design and ad campaigns for the greatest shows – and stages on earth.

ads will be made. logos will be designed. names will be dropped. fun will be had. that’s what it is to partner with madison square garden entertainment (msge), the people who own the city’s coolest stages — where the world goes to see the city’s hottest shows. 

logos galore.

to celebrate the 75th anniversary of the legendary radio city christmas spectacular, we created a new logo design and accompanying collateral. the following year, we were faced with a christmas conundrum. how do we leverage the enormous success of last season’s 75th logo while setting the tone for the next 75 years?

the answer: showcase the best of both. by drawing from the iconic elements of the venue; the towering vertical marquees, the glowing neon, the soaring wooden soldier, and the proscenium that frames the great stage, we infused the magical feeling of a child’s first visit, while retaining the perspective of the 75th celebration. it’s a logo befitting the most spectacular holiday brand of them all.

we watsons were also honored to design venue logos and create brand standards for the Chicago Theatre, the Beacon Theatre, the Wamu Theater (now The Theater at MSG), Boston's Wang Theatre, the Westminster Dog Show, and MSGE's charitable foundation, Garden of Dreams.

not just shows.
events.

the watsons created advertising for concerts, television specials, theatrical shows, and speakers series, including, but not limited to the tony awards at radio city music hall, elton john’s 60th birthday concert at madison square garden, and the concert featuring paul simon with surprise guest, art garfunkel, at the newly restored beacon theatre. concerts for madonna, u2, and p!nk. shows like the wizard of oz and cirque de soleil. and speakers like bill maher vs. ann coulter — and president bill clinton to name a very few.

all the while, the watsons developed image advertising and holiday cards for the venues, along with building and backstage tour collateral and invitations to special events. and when billboard magazine named madison square garden and radio city music hall the #1 venue of the decade (in their respective size categories), we made sure it was known — and celebrated — the world over via image ads and award show reels.