founded by Billie Jean King and Ilana Kloss, Billie Jean King Enterprises (BJKE) is a data-driven, people-focused consulting, marketing and investment firm entering a new chapter of growth and expansion. the rebrand was kicked off with a logo representing this progress, along with the organization’s mission and value statements.
in developing a corporate identity, we began with a positioning statement, brand voice description, and logo design. the gradation of color evokes the transformation, change, and enlightenment that BJKE brings to their clients — and that Billie Jean and Ilana have brought to the world. the conjoined letters represent their partnerships and client synergies and their non-gender specific palette speaks to the role that inclusion plays in their services.
