whole foods market’s biggest
campaign is in (and on) the bag.
after three successful campaigns with whole foods market, we knew we needed to reach deep into our bag of tricks and churn out something stellar. as it turns out, the bag was all we needed. slice of life moments, appearing all over new jersey and manhattan, will showcase satisfied shoppers and the bags that love them. and while that’s a powerful image in and of it self, we took it one step further. each bag holds a pithy message about the value and quality of the whole foods brand in addition to the products that, quite frankly, can speak for themselves.
bringing home the beacon.
when faced with the task of altering an icon, it’s in your best interest to see where they started. that's exactly what we did when tasked with designing an interim logo for new york city’s very own beacon theatre. we gave the logo a little lift for their grand re-opening this past february by paying tribute to the famous marquee that adorns the historic venue.
and in this corner...
he doesn’t believe in religion and she doesn’t believe in evolution. but that’s just what the masses were counting on when the two media maelstroms we know and love/hate as bill maher and ann coulter put their differences on display for the first night of the radio city music hall speaker series. with the main event already generating massive buzz, we helped fuel the flames with boxing style show down posters that were on display all over manhattan. and as anyone at the sold out event will tell you, the gloves were most certainly off.
siecus loosens up our buttons.
causes sure are sexy this year. none more so than the sexual information and education council of the united states, known in short as siecus. for their 2008 annual report, available exclusively on-line, we wanted to create a flexible and fun way to access an entire years worth of reports, numbers, and information (which, let’s be honest, at times can be very unsexy). using custom made cause buttons that pop up throughout the report, we were able to highlight and beautify the bare facts. and it’s right here in its full glory.
hello yellow brick road.
he may not be in kansas anymore, but toto looks right at home on this watsons produced yellow brick road featured at the msge box office.
msge clients tamica and elizabeth, along with our very own speedy watson, are off to see the wizard (march 26 – april 5 @ the theater at msg).
dorothy and her boys take a walk on the wild side. directions (aka: yellow brick road) courtesy of the watsons.
just about every morning, and often throughout the day, the watsons take a moment to share inspirational tidbits with each other. these delightful little morsels are often silly, always interesting and sometimes the sparks that ignite a seriously bright idea. high wattage is a new watsons feature that serves to bring some of these dillies to the table for all to enjoy.
sony’s sadly-syllabic url surreptitiously saved by search.
http://www.businessinsider.com/2009/2/hollywood-giving-up-on-bad-movie-urls-telling-fans-to-google-it-goog
poster boy and moma mix it up.
http://nymag.com/daily/entertainment/2009/02/poster_boy.html
poster boy mortem.
http://www.artnet.com/magazineus/features/finch/finch3-3-09.asp
wear your lousy press with pride.
http://www.7x7.com/blogs/bits-bites/yelp-tee-almost-more-brilliant-pizzeria-delfinas-pizza
good cop.
http://www.thedailybeast.com/blogs-and-stories/2009-03-03/nypd-documentary/
off the charts music.
http://ilistentoeverything.com/
have you hugged a stranger today?
http://www.youtube.com/watch?v=vr3x_RRJdd4
artist on the rise.
http://www.elizabethmcgrath.com/sculpture-UrbanDeer.php
photoshop makes history.
http://englishrussia.com/?p=2235
architectural crack.
http://www.picocool.com/story/title/harads-tree-hotel
