the bartlett tree experts brand
branches out.
the watsons are proud to have been named agency of record for bartlett tree experts, one of the biggest names in tree and shrub care on the planet. this family-owned brand is on the cutting-edge of research and development and continues to shape the very industry it leads. but as great as all of that is, the watsons believed there was more to the story that needed telling. enter phase one of a branding initiative featuring an ad campaign that reminds us how critical a role trees play in our lives. using emotional messaging, we recount our personal connection to trees and greenery -- how they give us shelter and clean our air and water. and how planting today means a greener, more robust environment for generations to come.
view the campaign.
whole foods market thinks inside the box.
when the economy goes south, people tend to cut costs by cutting corners -- and quality. in other words, we give up the good stuff. even when it hurts. so for an uber-quality brand like whole foods market, that means the education process is more important now -- than ever. here’s the deal. a research study the watsons conducted showed that even diehard shoppers weren’t aware that whole foods market has a low-cost, high-quality private label, called 365 everyday value™. in fact, the prices of 365 products are the same or less than the vast majority of their competitors. so, to get the word out, we created a radio campaign that uses the expertise, point of view and voices of those who know food best: a lunchbox and a refrigerator.
click here for a listen.
fountain house brings their legacy home.
it’s annual report time at fountain house. seems like just a year ago that we finished the last…okay okay. anyway, we love this assignment because it gives us a chance to show off the best part of this brand: its people. you see, fountain house is a clubhouse network for people with mental illness. it’s an amazing model that’s made its way to a global stage. and its magic is its ability to create, foster and sustain a true environment of community. so, for the 2007 report, the watsons endeavored to illuminate some of these relationships by conducting interviews with several members and staff and documenting them via dialogue text and vivid reportage photography. fountain house is one of those places you really have to see to understand. this was our way to share the power of the place -- with those who have yet to walk through their doors.
view the annual report.
introducing, the watsons' table
truthiness in advertising
in our experience, the best conversations still take place around the dinner table. so we thought, let’s invite our visitors to pull up a chair while we dish about this thing or that. soup’s on. click here for your first serving, truthiness in advertising in which maggie "bunny watson" monteith discusses the sizzle and all that's at stake in this year's presidential campaign marketing.
remember album covers?
the watsons do. and here are our faves.
it's howloween at the watsons.
terry ‘kitten’ watson takes the halloweiners trick or treating.
